It’s hard to keep up. Just a few weeks ago, first-run movies started shifting into $19.99 premium VOD; “Trolls World Tour” went so far as to choose a VOD premiere. Now, two weeks after Warner Bros. title “Birds of Prey” debuted on Pvod, it’s now available for $5.99 — two months after its theatrical premiere.
An aberration, or the the new normal? It might just be one company’s attempt to get a quick cash flow when other revenue is limited. However, it’s also possible that we’re watching the new rules evolve in real time.
More from IndieWire'Trolls World Tour': There's More at Stake Than Musical Diversity for the DreamWorks Animated SequelTop VOD Titles This Week Include 'Bad Boys,' 'Sonic the Hedgehog,' and 'Star Wars'
Whatever the logic, it worked. At its new price, “Birds” is #1 today at iTunes. That comes after its initial premium...
An aberration, or the the new normal? It might just be one company’s attempt to get a quick cash flow when other revenue is limited. However, it’s also possible that we’re watching the new rules evolve in real time.
More from IndieWire'Trolls World Tour': There's More at Stake Than Musical Diversity for the DreamWorks Animated SequelTop VOD Titles This Week Include 'Bad Boys,' 'Sonic the Hedgehog,' and 'Star Wars'
Whatever the logic, it worked. At its new price, “Birds” is #1 today at iTunes. That comes after its initial premium...
- 4/8/2020
- by Tom Brueggemann
- Indiewire
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