Last night, noted YouTube creator and industry thought leader Hank Green put out the call for fellow creators to publicly share their CPMs -- a typically-closely-held figure that refers to the dollar amount marketers pay per 1,000 clicks of an ad. The key dollar figure varies from creator to creator, but provides a key window into their YouTube monetization prospects.
Given his longstanding call for greater transparency around the influencer economy in the past -- in a bid to help creators advocate for their fair share amid unfair treatment by advertisers and platforms -- Green presumably made the ask on Twitter in a bid to help creators paint a better picture for one another about how they are faring through the coronavirus pandemic. And indeed, creators responded to his call in droves, with top stars like beauty guru James Charles (18 million subscribers) and Minecraft creator Jordan ‘Captain Sparklez’ Maron (10.7 million subscribers...
Given his longstanding call for greater transparency around the influencer economy in the past -- in a bid to help creators advocate for their fair share amid unfair treatment by advertisers and platforms -- Green presumably made the ask on Twitter in a bid to help creators paint a better picture for one another about how they are faring through the coronavirus pandemic. And indeed, creators responded to his call in droves, with top stars like beauty guru James Charles (18 million subscribers) and Minecraft creator Jordan ‘Captain Sparklez’ Maron (10.7 million subscribers...
- 4/16/2020
- by Geoff Weiss
- Tubefilter.com
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