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‘4/20’ the Movie Arrives on April 20, Naturally

‘4/20’ the Movie Arrives on April 20, Naturally

Movies traditionally are released in theaters on Wednesdays and Fridays, but come Monday, April 20, “4/20” the movie will be released on Vimeo on the date that’s considered a perennial stoner holiday — it has even greater significance this month seeing as the year is 2020.

Producer Corey Moss, a veteran of MTV and management company Principato-Young, says the film is taking its lead from “Super Troopers 2,” which opened on April 20, 2018, and went on to gross $18.4 million at the U.S. box office. “Whoever picked that release date was brilliant,” he says. “Back then, we jokingly said we should make a weed movie for next year’s 4/20. Then we jokingly said we should call it 4/20. Then we jokingly said it should be like ‘Love Actually’ or the Garry Marshall holiday movies, with multiple storylines that interweave.”

Actually, “4/20” has more in common with Kevin Smith’s stoner classic “Clerks” and Netflix’s series “Disjointed.

See full article on Variety