Paramount Pictures has apparently decided that everything old is new again, especially in the time of coronavirus quarantines.
This week, the studio launches “Paramount Presents,” a new way to market library titles that are “enduringly popular movies, as well as films that had a cultural impact upon their release.” The new label will also be used to bring some of these films back to theaters for limited theatrical runs to revive the big-screen experience.
The first Blu-rays, all remastered from a 4K film transfer, include two iconic titles from the ’50s: King Creole (1958) starring Elvis Presley, and...
This week, the studio launches “Paramount Presents,” a new way to market library titles that are “enduringly popular movies, as well as films that had a cultural impact upon their release.” The new label will also be used to bring some of these films back to theaters for limited theatrical runs to revive the big-screen experience.
The first Blu-rays, all remastered from a 4K film transfer, include two iconic titles from the ’50s: King Creole (1958) starring Elvis Presley, and...
- 4/24/2020
- by Pete Hammond
- Deadline Film + TV
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