June is National Pride Month and to celebrate, USA Network and Syfy are partnering with GLAAD for a multiplatform campaign spotlighting positive representation of the Lgbtq+ community the entire month.
For the campaign, the two networks will include Pride-themed marathons, custom short-form videos, fan testimonials, PSAs, all-new podcast episodes and a variety of fresh editorial. GLAAD will support via their digital and social media platforms as well as PSAs featuring resource and donation links. On top of that, there will be virtual events and actor Bd Wong will be featured in custom content on USA during marathons.
“During a time when many Pride events have been canceled, Syfy and USA are offering viewers a place to celebrate and feel celebrated with specialty content in honor of National Pride Month,” said Chris McCumber, President, USA and Syfy. “We are so grateful for GLAAD’s partnership and advocacy towards positive representation,...
For the campaign, the two networks will include Pride-themed marathons, custom short-form videos, fan testimonials, PSAs, all-new podcast episodes and a variety of fresh editorial. GLAAD will support via their digital and social media platforms as well as PSAs featuring resource and donation links. On top of that, there will be virtual events and actor Bd Wong will be featured in custom content on USA during marathons.
“During a time when many Pride events have been canceled, Syfy and USA are offering viewers a place to celebrate and feel celebrated with specialty content in honor of National Pride Month,” said Chris McCumber, President, USA and Syfy. “We are so grateful for GLAAD’s partnership and advocacy towards positive representation,...
- 5/27/2020
- by Dino-Ray Ramos
- Deadline Film + TV
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