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Univision Releases Upfront Slate, Stressing Consistency As “Hispanic Superbrand”

Univision Releases Upfront Slate, Stressing Consistency As “Hispanic Superbrand”

Univision, which is coming off a period of reorganization and nearing a change in ownership control, released its upfront slate Tuesday with an emphasis on consistency and reach to U.S. Hispanic consumers.

Calling itself “America’s Hispanic Superbrand,” the company said its offerings across entertainment, sports, live events and news give advertisers stability and growth potential despite the uncertainty roiling the marketplace. In its upfront presentation to advertisers, delivered online, it touted 11 new scripted series, 10 trophy soccer events and a series of initiatives surrounding this fall’s election.

“With a clear mission to inform, empower and entertain the Hispanic community, we’re playing a more vital role in our audience’s lives than ever before during these unprecedented times,” CEO Vince Sadusky said. “The investments we’ve made in network, local and digital programming has resulted in Univision finishing the broadcast season as the highest-growth network at a time

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