Turkish telenovela adaptations, soccer programming, music and reality shows and amped-up news coverage are among the programming highlights of Univision’s 2020-21 content slate.
The Spanish-language media giant hosted a virtual upfront presentation on Tuesday for media buyers. The event is likely to be the last public outing for Univision before it is sold to a consortium of new investors in the fall, led by former Viacom CFO Wade Davis’ Forgelight Media.
In a slick presentation that began with a rousing performance by Latin artist Pitbull, outgoing CEO Vince Sadusky led a team of executives that included entertainment chief Jessica Rodriguez, ad sales and marketing head Steve Mandala and President of Univision’s sports brand Tudn, Juan Carlos Rodriguez.
Sadusky touted the fact that Univision was the fastest growing network in the U.S., regardless of language, posting 12% year-over-year growth, trailed by Fox at 4%.
Univision’s sister broadcast network, UniMás,...
The Spanish-language media giant hosted a virtual upfront presentation on Tuesday for media buyers. The event is likely to be the last public outing for Univision before it is sold to a consortium of new investors in the fall, led by former Viacom CFO Wade Davis’ Forgelight Media.
In a slick presentation that began with a rousing performance by Latin artist Pitbull, outgoing CEO Vince Sadusky led a team of executives that included entertainment chief Jessica Rodriguez, ad sales and marketing head Steve Mandala and President of Univision’s sports brand Tudn, Juan Carlos Rodriguez.
Sadusky touted the fact that Univision was the fastest growing network in the U.S., regardless of language, posting 12% year-over-year growth, trailed by Fox at 4%.
Univision’s sister broadcast network, UniMás,...
- 6/16/2020
- by Anna Marie de la Fuente
- Variety Film + TV
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