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National Geographic to Bring Viewers ‘Around the World’ in a Time of No Traveling – on Instagram Live

National Geographic to Bring Viewers ‘Around the World’ in a Time of No Traveling – on Instagram Live

National Geographic wants to show Instagram users the world they can’t see while they’re in quarantine or otherwise unable to travel — and that’s why Wednesday the outlet is rolling out “Around the World,” a new program using Instagram and Facebook Live.

“A lot changed, kind of overnight,” NatGeo director of Instagram Josh Raab told TheWrap about the pandemic’s effect on his team’s social plan. “Our coverage needed to adapt. We had changes that we needed a way to report quicker and in real time. Oftentimes, our coverage can be quite delayed.”

Typically, NatGeo consumers are used to long-form projects that appear in pictorials and in print, but the 200,000,000 followers spread across the outlet’s Instagram accounts will be experiencing the company’s signature reporting style in a unique way with “Around the World.”

Also Read: How Newsy Successfully Launched a Nightly Broadcast in a Pandemic:

See full article on The Wrap