Hollywood might still be obsessed with youth, but when it comes to the theatrical market, older audiences cannot be ignored. The past decade has seen the emergence of an entire genre of films that target the Aarp crowd, including the hits The Best Exotic Marigold Hotel, Book Club and the Meryl Streep-Tommy Lee Jones starrer Hope Springs. According to the MPAA, 41 percent of all movie tickets sold in North America in 2019 went to those ages 40 and up.
But as cinemas in the U.S. and around the world slowly begin to reopen after months of coronavirus lockdown, a big ...
But as cinemas in the U.S. and around the world slowly begin to reopen after months of coronavirus lockdown, a big ...
- 6/19/2020
- The Hollywood Reporter - Film + TV
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