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Disney And Ford Set Roadblock Across Broadcast, Cable, Digital For Bronco Reveal By ‘Free Solo’ Co-Director Jimmy Chin

Disney And Ford Set Roadblock Across Broadcast, Cable, Digital For Bronco Reveal By ‘Free Solo’ Co-Director Jimmy Chin

Ford Motor Co. and the Walt Disney Co. have made a precedent-setting deal for a “roadblock” across all of Disney’s broadcast, cable, digital and streaming channels in prime time to unveil the new Bronco.

On July 13, starting at 8Pm Et, Ford will introduce the new Bronco lineup across Disney platforms. Three custom, 3-minute films will air on ABC, ESPN and National Geographic, in each network’s first commercial break. All three pieces will be made available on demand on Hulu the next day.

Synergy is certainly nothing new for Disney, and the releases of last year’s Star Wars installment and Frozen II saw a high degree of co-ordination among Disney division. But this is the first time the “road block,” an invention used for decades by marketers, is being mobilized for a product reveal on Disney channels.

The spot airing on ABC will feature country music singer Kip Moore,

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