Red carpets remain rolled up; theater reopenings are uncertain. And if you’re a publicist responsible for touting the latest in VOD, that means redefining success. Their goals are the same — make people want to see the movie or TV show and raise the profile of the project — but what does that look like when themed premieres and Instagram moments are nonstarters?
“Since social media results are the most salient Roi for virtual events, we’ve adjusted our lists slightly to focus more on filmmakers and influencers who have a voice on social media,” said Darin Pfeiffer of Pfeiffer Consulting. “While there are of course key tastemakers like Paul Thomas Anderson who aren’t on social media that we’ll always invite, we’ve definitely given priority to those who have a productive voice on social media.”
He organized the Season 2 premiere of Hulu and A24’s “Ramy,” crafting a...
“Since social media results are the most salient Roi for virtual events, we’ve adjusted our lists slightly to focus more on filmmakers and influencers who have a voice on social media,” said Darin Pfeiffer of Pfeiffer Consulting. “While there are of course key tastemakers like Paul Thomas Anderson who aren’t on social media that we’ll always invite, we’ve definitely given priority to those who have a productive voice on social media.”
He organized the Season 2 premiere of Hulu and A24’s “Ramy,” crafting a...
- 7/8/2020
- by Chris Lindahl
- Indiewire
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