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NBC Taps ‘Today’ For TV’s Streaming Wars With ‘All Day’ Video Feed (Exclusive)

NBC Taps ‘Today’ For TV’s Streaming Wars With ‘All Day’ Video Feed (Exclusive)

After decades spent fighting TV’s never-ending battle for morning-news dominance, NBC’s “Today” is launching a salvo on another front: Hollywood’s streaming wars.

NBC is set to debut “Today All Day,” a round-the-clock “feed” of material from its venerable A.M. program. The offering will be available starting Wednesday on Peacock, the new streaming-video outlet from parent NBCUniversal, as well as on Today.com. NBC hopes to distribute the new product via other venues as well, says Chris Berend, executive vice president of digital for NBC News Group, in an interview.

The show’s four weekday hours and its two weekend editions will remain intact on NBC’s broadcast network. But streaming fans should not expect to get caught up on the news by Savannah Guthrie and Hoda Kotb at 7 a.m. on the dot or watch Al Roker tell them to stand by for weather “in your

See full article on Variety