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How Globalgate Is Spinning Local-Language IP Into International Box Office Hits

How Globalgate Is Spinning Local-Language IP Into International Box Office Hits

Exclusive: When Netflix chief Reed Hastings recorded an audio essay for the BBC last month, one comment stood out within his message of solidarity for an industry besieged by virus disruption: “Throughout the pandemic, we’ve seen our members watching more content from other countries or cultures.”

The streamers and their global reach have evidenced over recent years that audiences will consume film and TV from outside their immediate experiences, and that the language barrier is no longer as pronounced as once thought. Hastings name-checked Spanish show Money Heist, Italian drama Summertime, and the German-American show Unorthodox as three series that have broken across national boundaries to be watched by a varied viewership.

And it’s not just series. The success of Korean arthouse drama Parasite, which racked up box offices records in markets around the world, grossing $250M+ before storming the Oscars earlier this year, reaffirmed that the bridge

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