Facebook said Friday it will launching a new feature in partnership with top labels to bring official music videos to U.S. users, zeroing in on a space dominated by YouTube.
Partners including Sony Music, Universal Music, Warner Music, Merlin, BMG, Kobalt and indie labels and publishers will contribute content to a new destination for Music in Facebook Watch that users can explore by genre or artist, Tamara Hrivnak, VP of Music Business Development and Partnerships, Facebook wrote in a blog post announcing the move.
“Artist/Fan connection on Facebook is deeper and more authentic because of tools like Stories, Live, and custom Ar effects. Official music videos are re-born in that setting – they become part of the way people express identity and mood and bring a new dimension to the artist storytelling that happens on our apps every day,” she said.
Users can react to, comment on and share...
Partners including Sony Music, Universal Music, Warner Music, Merlin, BMG, Kobalt and indie labels and publishers will contribute content to a new destination for Music in Facebook Watch that users can explore by genre or artist, Tamara Hrivnak, VP of Music Business Development and Partnerships, Facebook wrote in a blog post announcing the move.
“Artist/Fan connection on Facebook is deeper and more authentic because of tools like Stories, Live, and custom Ar effects. Official music videos are re-born in that setting – they become part of the way people express identity and mood and bring a new dimension to the artist storytelling that happens on our apps every day,” she said.
Users can react to, comment on and share...
- 7/31/2020
- by Jill Goldsmith
- Deadline Film + TV
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