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Karim Amer and Jehane Noujaim (‘The Great Hack’) discuss how Cambridge Analytica ‘was not just a normal communications campaign’ [Exclusive Video Interview]

Karim Amer and Jehane Noujaim (‘The Great Hack’) discuss how Cambridge Analytica ‘was not just a normal communications campaign’ [Exclusive Video Interview]

When asked if what Cambridge Analytica did, as documented in the Emmy-nominated “The Great Hack,” could be considered radicalization, filmmakers Karim Amer and Jehane Noujaim both thought it was a fair characterization. “This was not just a normal communications campaign. This is a weapons-level, military-grade operation conducted on British and American citizens without people’s consent or awareness,” says Amer in our recent webchat (watch the video above). He elaborates that Facebook was complicit in these actions, not just for giving the platform for it to happen, but also for actively encouraging it. He adds, “What’s most upsetting, in some ways, is how shocked we were to all this because we didn’t realize how much of ourselves we gave up.”

The Great Hack,” which is currently streaming on Netflix, explores the British-based data firm, Cambridge Analytica. The firm gathered data on tens of millions of Facebook users, determined

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