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Tamil cinema and TamilRockers: An insider view of the never-ending piracy battle

Tamil cinema and TamilRockers: An insider view of the never-ending piracy battle

PiracyIn the last three years, the Tamil film industry has declared war on movie piracy. But like a multi-headed hydra, the problem keeps coming back, and in different forms.Anjana ShekarImage for RepresentationIn November 2017, when Tamil movie Ippadai Vellum, starring Udhayanidhi Stalin and Manjima Mohan hit the theatres, a team of eight techies working out of Anna Nagar in Chennai, got busy. Sharath Kumar, former Operations Head of Tamil Film Producers Anti-Piracy cell, recalls that a few hours before the release, they started scouring through social media, messaging platforms and scores of websites to see if the film had been leaked online. Within hours, as expected, TamilRockers — the most notorious movie piracy website — had uploaded a camera quality print of the film. Sharath and his team had their work cut out. They used takedown tools to block the prints, appealed to various domain registries to block as many sites, found

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