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Atresmedia at 30: Ott Atresplayer Premium Shakes Spanish TV Drama Production

Atresmedia at 30: Ott Atresplayer Premium Shakes Spanish TV Drama Production

Last year’s release of the Atresplayer Premium pay TV platform involved stepping up Atresmedia’s bet on original TV content production, particularly in fiction series.

Part of its transformation process from traditional broadcasting group to a digital content producer, Atresplayer Premium is giving the group a new distribution window for Spain and the rest of the world.

With a remarkable presence in Spain and Latin America, Atresplayer Premium’s subscribers number has grown significantly from 140,000 at the end of last year to 253,000 in June.

“It’s clear that direct-to-consumer is the way to go. Atresplayer Premium will continue growing in 2021,” says María Rúa Aguete, executive director at research company Omdia.

“Atresplayer shows three different types of programming: Linear broadcasting of the group’s TV channels, previews of programs that will later release on free-to-air, and originals,” explains José Antonio Antón, director of programming, content and digital at Atresmedia.

With Atresplayer Premium,

See full article on Variety