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Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations (Exclusive)

Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations (Exclusive)

Here comes a new big-data approach trying to crack the age-old problem of understanding what a TV show or movie is really about.

Entertainment-analytics startup Vody is coming out of stealth after more than two years of development and testing. Co-founders and co-CEOs Stephanie Horbaczewski and Jeremy Houghton, who both were previously top execs at YouTube network StyleHaul, claim they’ve built a better mousetrap. The company’s proprietary system, they say, uses machine-learning tech to trawl the internet and compile a comprehensive database of entertainment titles — designed to plug into streaming services for more accurate content recommendations.

The L.A.-based company was formed by Horbaczewski, previously founder/CEO of StyleHaul, and Houghton, who was StyleHaul Cto. They both left the Rtl Group-owned fashion and beauty digital network before Rtl shuttered StyleHaul last year.

“We want to give platforms the understanding of content that human beings have,” Horbaczewski told Variety.

See full article on Variety