Universal Filmed Entertainment Group is extending its new approach to theatrical windows to Cinemark theaters, as a multi-year agreement between the studio and Cinemark Holdings, Inc. has just been announced. The Cinemark deal follows in the footsteps of Universal’s deal with AMC that was announced in July.
Per an official statement on behalf of Universal and Cinemark: “The agreement includes at least three full weekends (17 days) of theatrical exclusivity for all Universal Pictures and Focus Features theatrical releases, at which time the studio will have the option to make its titles available across premium video on demand (PVOD) platforms. Under the terms of the deal, any title that opens to $50 million or more, including many franchise titles, will play exclusively in theaters for at least five full weekends (31 days) before the title may become available on PVOD.”
Sources close to Universal say the theatrical-pvod window based on opening weekend...
Per an official statement on behalf of Universal and Cinemark: “The agreement includes at least three full weekends (17 days) of theatrical exclusivity for all Universal Pictures and Focus Features theatrical releases, at which time the studio will have the option to make its titles available across premium video on demand (PVOD) platforms. Under the terms of the deal, any title that opens to $50 million or more, including many franchise titles, will play exclusively in theaters for at least five full weekends (31 days) before the title may become available on PVOD.”
Sources close to Universal say the theatrical-pvod window based on opening weekend...
- 11/16/2020
- by Zack Sharf
- Indiewire
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