News
Top News

‘The Queen’s Gambit’ Spurs Boom in Sales of Chess Sets, Books

‘The Queen’s Gambit’ Spurs Boom in Sales of Chess Sets, Books

The centuries-old game of chess is suddenly cool — thanks to Netflix hit “The Queen’s Gambit.”

In the three weeks after “The Queen’s Gambit” premiered, unit sales of chess sets jumped 87% in the U.S. and chess book sales rose an eye-popping 603%, according to research firm Npd Group. The spike comes after years of flat or negative growth in those categories, Npd said.

Netflix touted “The Queen’s Gambit,” which centers on the fictional character Beth Harmon, a teen chess prodigy who takes on the best players in the world, as the streamer’s most-watched scripted limited series to date in its first 28 days of release. In the four weeks after its Oct. 23 debut, 62 million member accounts worldwide watched at least two minutes of the show, according to Netflix (so it’s unclear how many watched all or most of the seven-episode series).

Prior to the premiere of “The Queen’s Gambit,” week-over-week

See full article on Variety