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FanDuel Bets on Charles Barkley to Spur Interest in Sports Wagering on TNT

FanDuel Bets on Charles Barkley to Spur Interest in Sports Wagering on TNT

FanDuel spends hundreds of thousands of dollars on commercials that surround big sports broadcasts. Now it wants to make sports-wagering — the activity at the core of its business — a bigger part of the studio discussions that are also such an essential part of the sports-tv experience.

Charles Barkley, one of the standouts on the analyst roster on the “NBA on TNT” show, has agreed to work as an ambassador and spokesman for the sports-betting giant. As the result of a pact struck in July between FanDuel and WarnerMedia’s Turner Sports, Barkley will use his roost on the long-running TNT show to make predictions and guarantees about the night’s games that will push viewers to consider playing on FanDuel as part of the action.

“I want to be the American sportsbook of record, and to do that, I need more than advertising,” says Mike Raffensperger, FanDuel’s chief marketing officer,

See full article on Variety