Howard Rubenstein, the PR strategist who led a boutique firm favored by media moguls and other high-profile figures, died Dec. 29 at his home in Manhattan. He was 88.
Rubenstein’s death was confirmed by his son, Steven Rubenstein, in an Instagram post. Steven Rubenstein now runs day-to-day operations at the firm, once known as Rubenstein Associates and now simply as Rubenstein.
“My dad saw himself as a kid from Bensonhurst, a Harvard Law School dropout who had been afforded enormous opportunity in and by New York City. But that narrative understates how hard he worked to become one of the most sought-after counsellors and advisors to leaders, businesses, and civic institutions,” Steven Rubenstein wrote. “He helped to invent contemporary public relations, and made it his life’s passion to elevate it into an ethical and honorable profession.”
Howard Rubenstein was known for being the antithesis of the pushy PR guy eager...
Rubenstein’s death was confirmed by his son, Steven Rubenstein, in an Instagram post. Steven Rubenstein now runs day-to-day operations at the firm, once known as Rubenstein Associates and now simply as Rubenstein.
“My dad saw himself as a kid from Bensonhurst, a Harvard Law School dropout who had been afforded enormous opportunity in and by New York City. But that narrative understates how hard he worked to become one of the most sought-after counsellors and advisors to leaders, businesses, and civic institutions,” Steven Rubenstein wrote. “He helped to invent contemporary public relations, and made it his life’s passion to elevate it into an ethical and honorable profession.”
Howard Rubenstein was known for being the antithesis of the pushy PR guy eager...
- 12/30/2020
- by Cynthia Littleton
- Variety Film + TV
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