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How ‘Masterpiece’ Built a Robust 50th Anniversary Slate Amid the Pandemic

How ‘Masterpiece’ Built a Robust 50th Anniversary Slate Amid the Pandemic

As the Covid-19 pandemic approaches its one-year anniversary of ravaging the globe and disrupting workflows, PBS is coming into 2021 strong with a robust slate for what network president and CEO Paula Kerger calls one of its “brand-defining programs”: “Masterpiece.”

“When you ask people what they think about when they hear ‘PBS,’ many people will say ‘Masterpiece’ and in fact consistently it’s one of the most popular programs from an audience size standpoint on public television,” says Kerger. “A lot of people plan their Sunday nights around watching ‘Masterpiece’ live. In this era of on-demand, the fact that people think of ‘Masterpiece’ as not only a lovely viewing experience, but more of an event also speaks to the place that it holds in our schedule.”

Kicking off the new year with “Elizabeth Is Missing” on Jan. 3, Glenda Jackson’s first “Masterpiece” project since “Elizabeth R” in 1972, and moving into a new flagship series,

See full article on Variety