Exclusive: As the world’s fastest growing streaming market, India has become a key battleground for the major online players as they try to carve out loyal subscriber bases.
The U.S. giants compete with local broadcasters and VOD upstarts in a territory that has a way to go before it reaches saturation – a Pwc report published in October claimed the overall market value would grow from $708M in 2019 to $2.7Bn in 2024.
Disney+ Hotstar is an established local leader with 400m+ downloads for its app across its varying tiers, as well as 26 million+ paying subscribers. Fellow America-based giant Netflix has north of four million subs, while Amazon doesn’t reveal sub numbers but analysts have pegged it at between 10 and 15 million for the wider Prime offering, which grants access to the video service.
“India is one of the most exciting streaming markets in the world right now and there are many kinds of models,...
The U.S. giants compete with local broadcasters and VOD upstarts in a territory that has a way to go before it reaches saturation – a Pwc report published in October claimed the overall market value would grow from $708M in 2019 to $2.7Bn in 2024.
Disney+ Hotstar is an established local leader with 400m+ downloads for its app across its varying tiers, as well as 26 million+ paying subscribers. Fellow America-based giant Netflix has north of four million subs, while Amazon doesn’t reveal sub numbers but analysts have pegged it at between 10 and 15 million for the wider Prime offering, which grants access to the video service.
“India is one of the most exciting streaming markets in the world right now and there are many kinds of models,...
- 1/8/2021
- by Tom Grater
- Deadline Film + TV
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