Univision, fresh off the closing of its sale to new owners and installing a new senior management team, is launching a new foray into the streaming wars.
The Hispanic media company announced plans to launch PrendeTV, which it says will be the only dedicated streaming service aimed at a U.S. Latino audience with free, ad-supported Spanish-language programming. PrendeTV is set to debut later in the first quarter of 2020 with 30-plus channels and 10,000 hours of on-demand programming.
PrendeTV (prende.tv) will comprise Spanish-language movies and TV series, including novelas, comedies, classic sports, documentaries, lifestyle shows and children’s programming. The service will be the exclusive streaming home for a range of programming drawn from Univision and Televisa’s libraries.
While Univision’s PrendeTV may represent the first free U.S. streaming service fully dedicated to Spanish-language programming, other AVOD providers feature Hispanic content as part of their offerings. Those include NBCUniversal’s Peacock Latino,...
The Hispanic media company announced plans to launch PrendeTV, which it says will be the only dedicated streaming service aimed at a U.S. Latino audience with free, ad-supported Spanish-language programming. PrendeTV is set to debut later in the first quarter of 2020 with 30-plus channels and 10,000 hours of on-demand programming.
PrendeTV (prende.tv) will comprise Spanish-language movies and TV series, including novelas, comedies, classic sports, documentaries, lifestyle shows and children’s programming. The service will be the exclusive streaming home for a range of programming drawn from Univision and Televisa’s libraries.
While Univision’s PrendeTV may represent the first free U.S. streaming service fully dedicated to Spanish-language programming, other AVOD providers feature Hispanic content as part of their offerings. Those include NBCUniversal’s Peacock Latino,...
- 1/12/2021
- by Todd Spangler
- Variety Film + TV
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