
As president of NBCUniversal’s Telemundo Global Studios, Marcos Santana has spearheaded the U.S. Hispanic network’s headlong drive into a challenging era where global streaming platforms dominate and legacy networks are reassessing their place in the television universe.
A raging pandemic has also spiked production challenges. His previous positions as president o f production unit Telemundo International Studios and of distribution arm Telemundo International has given him a holistic perspective on the biz.
Telemundo International Studios, which Santana founded in 2016, took on the shifts in international viewing habits and demands by creating high-end short-form scripted formats and launching big-budgeted Spanish-language premium series, which invariably call for more special effects and locations.
Reigning above the latter now is “Queen of the South,” starring Kate del Castillo, which is in pre-production on its third season, which Netflix will again co-produce as it did the second season.
“This will be shooting