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Hasbro Drops the 'Mr.' in Potato Head After 70 Years

Hasbro Drops the 'Mr.' in Potato Head After 70 Years

Hasbro has decided to drop the "Mr." in Potato Head after 70 years of the classic toy. Moving forward, the spud will be known only as Potato Head. The gender-neutral change will go into effect this year, as Hasbro and other toy makers continue to update their classic toys for a new generation of children and collectors. Barbie has gone through several changes over the last handful of years, adding different skin tones and body shapes. Thomas the Tank Engine added more female characters, while the American Girl franchise has added a boy to the lineup.

According to Kimberly Boyd, Hasbro's senior vice president of global brands, it was time for a Mr. Potato Head change. "Culture has evolved," Boyd stated. "Kids want to be able to represent their own experiences. The way the brand currently exists - with the 'Mr.' and 'Mrs.' - is limiting when it comes

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