Over nearly eight years, YouTube stars Veronica and Vanessa Merrell have never missed a weekly video upload to their channel.
That work ethic has helped the identical twins grow their fanbase to nearly 6 million followers on the platform for their comedy sketches, original songs, vlogs, and other light fare.
And their tenure puts the Merrell Twins, now 24, in a class of Og digital influencers. The sisters (along with their parents) have established a production company, True Image Productions, with several TV shows and movies they’re pitching to studios and networks. They’re also hosting season 3 of their reality dating show “Twin My Heart,” shot last fall and currently airing on ViacomCBS’s AwesomenessTV channel on YouTube.
Some digital creators, after hitting a fame spike, have burned out and faded away. But the Merrell Twins expect to continue making YouTube videos, the mainstay of their business endeavors, for the rest of their career.
That work ethic has helped the identical twins grow their fanbase to nearly 6 million followers on the platform for their comedy sketches, original songs, vlogs, and other light fare.
And their tenure puts the Merrell Twins, now 24, in a class of Og digital influencers. The sisters (along with their parents) have established a production company, True Image Productions, with several TV shows and movies they’re pitching to studios and networks. They’re also hosting season 3 of their reality dating show “Twin My Heart,” shot last fall and currently airing on ViacomCBS’s AwesomenessTV channel on YouTube.
Some digital creators, after hitting a fame spike, have burned out and faded away. But the Merrell Twins expect to continue making YouTube videos, the mainstay of their business endeavors, for the rest of their career.
- 3/5/2021
- by Todd Spangler
- Variety Film + TV
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