With Easter weekend less than a month away, Sony announced today that it will be opening the Evan Spiliotopoulos’ Screen Gems supernatural PG-13 horror movie The Unholy on April 2.
The feature based on the James Herbert novel Shrine joins Warner Bros/Legendary’s theatrical release of Godzilla vs. Kong which is opening on Wednesday, March 31 (and also hitting HBO Max simultaneously) as the big wide releases for the holiday weekend. That period has traditionally been a robust time at the B.O. given how the frame coincides with spring break. During great pre-pandemic box office times, Warner Bros’ Batman v. Superman is the record B.O. opener for Easter weekend with $181M domestic, while Universal’s Furious 7 is second with $161.2M. There’s great hope in the industry that Los Angeles might have the go-ahead to reopen cinemas by Easter weekend. This past weekend, New York City reopened its...
The feature based on the James Herbert novel Shrine joins Warner Bros/Legendary’s theatrical release of Godzilla vs. Kong which is opening on Wednesday, March 31 (and also hitting HBO Max simultaneously) as the big wide releases for the holiday weekend. That period has traditionally been a robust time at the B.O. given how the frame coincides with spring break. During great pre-pandemic box office times, Warner Bros’ Batman v. Superman is the record B.O. opener for Easter weekend with $181M domestic, while Universal’s Furious 7 is second with $161.2M. There’s great hope in the industry that Los Angeles might have the go-ahead to reopen cinemas by Easter weekend. This past weekend, New York City reopened its...
- 3/8/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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