News
Top News

Bnc, After Launch Last Year As The Black News Channel, Sets Ad Deal With CBS Media Ventures

Bnc, After Launch Last Year As The Black News Channel, Sets Ad Deal With CBS Media Ventures

Bnc, which launched in 2020 as the Black News Channel, has set a deal with CBS Media Ventures to bolster its advertising reach and resources.

CBS Media Ventures is the ViacomCBS division formerly known as CBS Television Distribution. It produces or distributes first-run series like Judge Judy and Dr. Phil, handles national barter ad sales for Debmar-Mercury and Fox syndicated shows and runs lifestyle multicast network Dabl.

Bnc is available as a linear channel in more than 50 million U.S. homes as well as streaming via more than 180 million connected devices. Its CEO is former Comcast, NBCUniversal and Turner executive Princell Hair. The company bills itself as “the nation’s first and only 24/7 news network dedicated to covering the issues, challenges and successes affecting Black and Brown communities.”

The deal with ViacomCBS will enhance the emerging network’s capabilities in direct response and national advertising sales. It increases the sales footprint for Bnc,

See full article on Deadline