Many companies these days throw around terms like “innovation,” “digital transformation,” and “entrepreneurial culture” without actually doing anything unique, a core critique lobbied by NYU professor Scott Galloway when assessing the value of real-estate start-up WeWork, who was valued like a tech company rather than a real estate company. Jed Rothstein’s energetic business documentary WeWork: Or the Making and Breaking of a $47 Billion Unicorn explores the toxic side of the real estate company later known as The We Company and its flamboyant founder Adam Neumann.
Raised on an Israeli kibbutz, Neumann arrives in New York to live with his model sister and creates the co-working space WeWork with Miguel McKelvey, who also grew up on a commune, though in Oregon. They envision not just shared office space like those run by Regus––which looked more like doctors’ offices than the hip Instagram-friendly spaces they designed––but a “capitalist...
Raised on an Israeli kibbutz, Neumann arrives in New York to live with his model sister and creates the co-working space WeWork with Miguel McKelvey, who also grew up on a commune, though in Oregon. They envision not just shared office space like those run by Regus––which looked more like doctors’ offices than the hip Instagram-friendly spaces they designed––but a “capitalist...
- 3/24/2021
- by John Fink
- The Film Stage
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