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MipTV: The State of Digital Dealmaking Requires More Flexibility

MipTV: The State of Digital Dealmaking Requires More Flexibility

To hear numerous distribution executives tell it, the international TV program sales market has successfully adapted to online dealmaking. Despite being unable to meet buyers in person over the past 12 months at markets including this month’s MipTV, most distributors say business has been good.

“We’re still getting the same prices for our shows, and buyers still want quality programs,” says Sarah Tong, director of sales at Hat Trick Intl., whose slate includes feature doc “Janis and Lucy,” about a chimp raised as a human, that has pre-sold to HBO Max for the U.S.

Meanwhile, Nicky Davies Williams, CEO of Dcd Rights, which reps dramas “My Life Is Murder” and “Frankie Drake Mysteries,” points in particular to the “enormous increase in demand” from both SVOD and AVOD services.

Both buyers and sellers pivoted quickly to platforms such as Zoom or Microsoft Teams as lockdowns first hit in 2020. Now,

See full article on Variety