ESPN and Marvel, two of Disney’s most high-profile divisions, are teaming to produce an alternative telecast of a May 3 NBA game.
The flagship ESPN network will air the regular telecast of the Golden State Warriors-New Orleans Pelicans matchup. ESPN2, ESPN Deportes and streaming service ESPN+ will carry the Marvel-ized version.
Synergy has long existed between the NBA and Disney, a longtime rights holder. The media company last year created a “bubble” site at its ESPN Wide World of Sports complex near Orlando, Fl. The facility allowed the NBA to complete its pandemic-interrupted 2019-20 season.
The alternate broadcast on May 3 will integrate elements from an original Marvel story and characters including Iron Man, Black Panther, Captain Marvel, Captain America, Black Widow and Doctor Strange. Characters will appear throughout the game via 3D technology, custom graphics and animation packages.
Viewers will be encouraged to collect “Marvel Hero Points” based...
The flagship ESPN network will air the regular telecast of the Golden State Warriors-New Orleans Pelicans matchup. ESPN2, ESPN Deportes and streaming service ESPN+ will carry the Marvel-ized version.
Synergy has long existed between the NBA and Disney, a longtime rights holder. The media company last year created a “bubble” site at its ESPN Wide World of Sports complex near Orlando, Fl. The facility allowed the NBA to complete its pandemic-interrupted 2019-20 season.
The alternate broadcast on May 3 will integrate elements from an original Marvel story and characters including Iron Man, Black Panther, Captain Marvel, Captain America, Black Widow and Doctor Strange. Characters will appear throughout the game via 3D technology, custom graphics and animation packages.
Viewers will be encouraged to collect “Marvel Hero Points” based...
- 4/23/2021
- by Dade Hayes
- Deadline Film + TV
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