In 1954, Gene Schwam was making $35 per week working for songwriter-turned-publicist Stanley Cowan (brother to legendary publicist Warren Cowan) and he figured if he was going to be broke, he might as well be working for himself. So, in 1955, he teamed up with another young publicist, part-time disc jockey Adeline Hanson, to open a firm, calling it Hanson & Schwam Public Relations with his name at the end because “Addy said, ‘Ladies first.'”
Their first client, paying a monthly retainer of $200, was the Los Angeles restaurant Smith Bros. Fish Shanty. Though they primarily focused ...
Their first client, paying a monthly retainer of $200, was the Los Angeles restaurant Smith Bros. Fish Shanty. Though they primarily focused ...
- 4/26/2021
- The Hollywood Reporter - Film + TV
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