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Why Turkish Dramas Are Conquering Hispanic Audiences in the U.S. on Univision (Exclusive)

Why Turkish Dramas Are Conquering Hispanic Audiences in the U.S. on Univision (Exclusive)

After conquering eyeballs in the Middle East, Latin America and Europe, Turkish TV dramas are now reaping stellar ratings in the U.S. on Spanish-language media giant Univision.

And at its recent upfront Univision announced it’s set to serve up more of the often female-centric skeins known in Turkey as “dizi.”

Since its U.S. launch in February, Turkish romancer “Sefirin Kizi” (The Ambassador’s Daughter) known as “La Hija del Embajador” to Hispanic viewers – who account for 19% of the U.S. population, or 63 million people – has now reached more than 9.2 million total monthly viewers, making Univision the No. 1 U.S. network among Hispanics and bilinguals and outperforming ABC, CBS, NBC, Telemundo and all cable networks in the weeknight 10 p.m. slot, Univision says.

On Univision’s UniMas network the recent premieres of female empowerment drama “Fatmagul” (pictured) retitled “Qué Culpa Tiene Fatmagül?,” which turns on its titular young woman

See full article on Variety