PepsiCo issued a lengthy new statement on the Flamin’ Hot Cheetos controversy on Friday, in which the company expressed support for Richard Montañez, the former Frito-Lay executive whose claims to have invented the snack were debunked by the Los Angeles Times.
The new statement comes as Eva Longoria is preparing to direct “Flamin’ Hot,” a biopic based on Montañez’s life, which is set to go into production this summer. The movie tells the inspiring story of a Frito-Lay janitor whose bold idea for a spicy snack took the world by storm.
The Times’ report concluded that Montañez worked on other products in the “Flamin’ Hot” line, but that Flamin’ Hot Cheetos were actually invented years before by a separate team. The screenwriter of “Flamin’ Hot,” Lewis Colick, argued earlier in the week that “enough” of Montañez’s story was true, though he acknowledged that it might not be entirely faithful to the facts.
The new statement comes as Eva Longoria is preparing to direct “Flamin’ Hot,” a biopic based on Montañez’s life, which is set to go into production this summer. The movie tells the inspiring story of a Frito-Lay janitor whose bold idea for a spicy snack took the world by storm.
The Times’ report concluded that Montañez worked on other products in the “Flamin’ Hot” line, but that Flamin’ Hot Cheetos were actually invented years before by a separate team. The screenwriter of “Flamin’ Hot,” Lewis Colick, argued earlier in the week that “enough” of Montañez’s story was true, though he acknowledged that it might not be entirely faithful to the facts.
- 5/22/2021
- by Gene Maddaus
- Variety Film + TV
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