Roku and Saban Films have added the latest twist to fast-evolving movie release strategies, setting a pay-1 rights deal for several titles that will stream on the Roku Channel.
The pact will deliver films from Saban’s 2021 slate to Roku Channel viewers in the U.S. and Canada within as few as three months after theatrical and home entertainment release. They will be available for free, with limited commercial breaks.
Echo Boomers, starring Michael Shannon and Patrick Schwarzenegger, kicks off the arrangement on June 15. Future films that are part of the windows deal include Happily, starring Joel McHale and Kerry Bishé; Percy Vs Goliath (in the U.S. only), starring Christopher Walken, Christina Ricci and Zach Braff; and Under the Stadium Lights with Laurence Fishburne and Milo Gibson. More films will be announced at a later date, the companies said.
The Roku Channel, a fast-growing part of Roku’s overall streaming business,...
The pact will deliver films from Saban’s 2021 slate to Roku Channel viewers in the U.S. and Canada within as few as three months after theatrical and home entertainment release. They will be available for free, with limited commercial breaks.
Echo Boomers, starring Michael Shannon and Patrick Schwarzenegger, kicks off the arrangement on June 15. Future films that are part of the windows deal include Happily, starring Joel McHale and Kerry Bishé; Percy Vs Goliath (in the U.S. only), starring Christopher Walken, Christina Ricci and Zach Braff; and Under the Stadium Lights with Laurence Fishburne and Milo Gibson. More films will be announced at a later date, the companies said.
The Roku Channel, a fast-growing part of Roku’s overall streaming business,...
- 5/27/2021
- by Dade Hayes
- Deadline Film + TV
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