“The Conjuring: The Devil Made Me Do It,” which opened in theaters along with HBO Max, bested the second weekend of theatrical exclusive “A Quiet Place Part II.” There’s positive signs in the results for both films as well as the #3 title, “Cruella,” but signs are mixed in the broader picture.
Theaters in the U.S./Canada (the latter still mostly shut down) took in around $69 million this weekend, a sum that represents 42 percent of the gross for the first June weekend of 2019. Similarly, Memorial Day weekend 2021 represented 45 percent the same period in 2019. Theaters have every reason to expect further improvement, and no one expects short-term parity, but viability will require hockey-stick growth.
This “Conjuring” is the eighth film in an eight-year-old franchise that includes three “Annabelle” titles, “The Nun,” and “The Curse of La Llorona.” It opened with parallel streaming, and faced off another major title in a similar genre.
Theaters in the U.S./Canada (the latter still mostly shut down) took in around $69 million this weekend, a sum that represents 42 percent of the gross for the first June weekend of 2019. Similarly, Memorial Day weekend 2021 represented 45 percent the same period in 2019. Theaters have every reason to expect further improvement, and no one expects short-term parity, but viability will require hockey-stick growth.
This “Conjuring” is the eighth film in an eight-year-old franchise that includes three “Annabelle” titles, “The Nun,” and “The Curse of La Llorona.” It opened with parallel streaming, and faced off another major title in a similar genre.
- 6/6/2021
- by Tom Brueggemann
- Indiewire
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