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‘The Boys’ Emmys 2021 campaign: Amazon’s one-of-a-kind, immersive FYC event for the superhero blockbuster a hot ticket for voters

‘The Boys’ Emmys 2021 campaign: Amazon’s one-of-a-kind, immersive FYC event for the superhero blockbuster a hot ticket for voters

Fans of Amazon’s action drama “The Boys” were out in force last weekend, as the streamer hosted a one-of-a-kind, immersive FYC event for the anti-superhero blockbuster.

The Hollywood Palladium was transformed into “Planet Vought,” an immersive pop-up restaurant experience, which took industry insiders, Emmy voters and super-fans deep inside the diabolical world depicted on the show, serving up delicious treats within its three-day celebration of Vought and “supe”-inspired paraphernalia.

The weekend promised a cornucopia of “Boys”-inspired fun, bringing a level of authenticity and attention to detail to transform and immerse the space into an the event that felt like amusement park ride and backlot experience. Feedback from the event was overwhelmingly positive, as TV academy members were reminded that this show, one of the most popular hits on any streaming service, is eligible for Emmy consideration for Best Drama Series and across the board in key acting,

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