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UK-Ireland box office preview: ‘In The Heights’ looks to reach the top

UK-Ireland box office preview: ‘In The Heights’ looks to reach the top

New releases also include ‘In The Earth’, ‘The Reason I Jump’.

Warner Bros’ long-awaited musical In The Heights arrived in cinemas across the UK and Ireland this weekend, as one of several wide-release titles looking to benefit from the National Lottery Cinema Weekend campaign.

Set up by the BFI Film Audience Network, the campaign has made 200,000 free cinemas tickets available to National Lottery players, at over 500 UK venues.

With wetter weather forecast for much of the UK, distributors are hoping to see audiences seek shelter in the cinema. However this will be offset by interest in the ongoing football Euros

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