Despite an unprecedentedly difficult year, the Chinese film industry has come roaring back. In August 2020, China became the first country in the world to achieve “full box office recovery,” according to the U.K.-based industry analytics firm Gower Street.
Remarkably, Chinese box office data as of mid-June 2021 is tracking 1% ahead of the same point in time in 2020, and is running just 1% below the average box office of the three pre-pandemic years (2017-2019), Gower Street notes. China achieved this despite cinemas operating at 75% capacity and a dearth of Hollywood content. No other market has even come close to reaching its pre-covid scale. The U.S. is still 85% behind its pre-pandemic numbers.
In 2020, the Chinese market was bolstered by militantly patriotic films like “My People, My Homeland,” “The Sacrifice” and “The Eight Hundred” — which became the highest-grossing film in the world last year thanks to its $460 million local box office.
So...
Remarkably, Chinese box office data as of mid-June 2021 is tracking 1% ahead of the same point in time in 2020, and is running just 1% below the average box office of the three pre-pandemic years (2017-2019), Gower Street notes. China achieved this despite cinemas operating at 75% capacity and a dearth of Hollywood content. No other market has even come close to reaching its pre-covid scale. The U.S. is still 85% behind its pre-pandemic numbers.
In 2020, the Chinese market was bolstered by militantly patriotic films like “My People, My Homeland,” “The Sacrifice” and “The Eight Hundred” — which became the highest-grossing film in the world last year thanks to its $460 million local box office.
So...
- 6/24/2021
- by Rebecca Davis
- Variety Film + TV
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