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Inside the Shark Week Vs. SharkFest Battle for Cable and Streaming Viewers

Inside the Shark Week Vs. SharkFest Battle for Cable and Streaming Viewers

Discovery and National Geographic’s annual battle for shark programming supremacy has crossed platforms to include both of their streaming services, with exclusive feature-length documentaries a notable part of their broader programming mix this summer.

Together, the companies will air 66 hours of new shark programming through the remainder of summer, the majority of it on Discovery’s Shark Week, now in its 33rd year. There will be 45 additional hours of new unscripted shark-oriented programming on the cable network beginning July 11 — 25 more hours than last year — with some also streaming on its seven-month-old Discovery Plus service. Nat Geo’s ninth SharkFest, meanwhile, boasts 21 hours of new programming over a six-week period that kicked off July 5, with additional shark programming streaming on parent company’s Disney Plus service beyond its three affiliated cable channels, National Geographic, Nat Geo Wild and Nat Geo Mundo.

Chris Hemsworth, Tiffany Haddish, William Shatner, “Sharknado” star Ian Ziering

See full article on Variety