Highly regarded executive previously worked at company from 2010-15.
Kristen Figeroid has rejoined Sierra/Affinity in an expanded role as MD and EVP where she will lead daily operations and oversee sales and partner servicing activities.
The highly regarded executive returns to the company after working at Endeavor Content since 2018, most recently as SVP. Figeroid elected to leave the agency after it was announced the sales team would split from Endeavor Content and return to the WME fold in the wake of Hollywood agencies’ agreement with the Writers Guild Of America restricting ownership of production and financing entities.
Figeroid previously...
Kristen Figeroid has rejoined Sierra/Affinity in an expanded role as MD and EVP where she will lead daily operations and oversee sales and partner servicing activities.
The highly regarded executive returns to the company after working at Endeavor Content since 2018, most recently as SVP. Figeroid elected to leave the agency after it was announced the sales team would split from Endeavor Content and return to the WME fold in the wake of Hollywood agencies’ agreement with the Writers Guild Of America restricting ownership of production and financing entities.
Figeroid previously...
- 9/27/2021
- by Jeremy Kay
- ScreenDaily
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