Magnolia Network, Discovery’s joint venture with Chip and Joanna Gaines, will light up as a linear pay-tv network on January 5, 2022.
The channel’s debut — a rare event in an era of streaming fixation and a shrinking pay-tv bundle, will come in the form of a rebrand of Discovery’s existing DIY Network. The first show to air on Magnolia will be Fixer Upper: Welcome Home, which returns the Gaineses to the hosting role that helped make them stars of TV and branded merchandise.
The launch is among Discovery’s many significant moves in 2021. At the start of the year, the company launched direct-to-consumer streaming service Discovery+, which includes select Magnolia programming. The company has also entered into an agreement to combine with WarnerMedia in a new entity to be spun out from AT&T. The companies expect regulatory approval of the transaction by mid-2022.
Even though cable TV networks...
The channel’s debut — a rare event in an era of streaming fixation and a shrinking pay-tv bundle, will come in the form of a rebrand of Discovery’s existing DIY Network. The first show to air on Magnolia will be Fixer Upper: Welcome Home, which returns the Gaineses to the hosting role that helped make them stars of TV and branded merchandise.
The launch is among Discovery’s many significant moves in 2021. At the start of the year, the company launched direct-to-consumer streaming service Discovery+, which includes select Magnolia programming. The company has also entered into an agreement to combine with WarnerMedia in a new entity to be spun out from AT&T. The companies expect regulatory approval of the transaction by mid-2022.
Even though cable TV networks...
- 9/28/2021
- by Dade Hayes
- Deadline Film + TV
Similar News
‘117 Years Of Movie Bullsh*t’: Frank Adkinson Jr. To Co-Write And Star In Candice Vernon’s Time-Bending Comedy Feature; Blue Kimble To Serve As Executive Producer
- 4/23/2024
- by Valerie Complex
- Deadline Film + TV
Can You Watch Golden State Warriors 2024 NBA Playoff Games On Hulu?
- 4/20/2024
- by Thomas Waschenfelder
- The Streamable
Can You Watch Golden State Warriors 2024 NBA Playoff Games On Max?
- 4/20/2024
- by Thomas Waschenfelder
- The Streamable
Did Garrick Merrifield Have Secret Baby With Roberta?
- 4/15/2024
- by Amanda Lauren
- TV Shows Ace
‘Seeking Sister Wife’ Fans Call Out Merrifield Divorce As ‘Staged’
- 4/15/2024
- by Amanda Lauren
- TV Shows Ace
Why Robyn Brown Needs A New Younger ‘Sister Wife’ With Kids
- 4/15/2024
- by Bonnie Kaiser-Gambill
- TV Shows Ace
Paramount is For Sale at the Right Price, but Finding Buyers in Current Conditions Could Be Tricky
- 10/23/2023
- by David Satin
- The Streamable
SAG-AFTRA strike reaches 100 days, talks set to resume Tuesday
- 10/23/2023
- by EJ Tangonan
- JoBlo.com
How to Watch 2023 NBA Games Without Cable
- 10/22/2023
- by How to Stream Team
- TVLine.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
‘Wednesday’ Season 2 Casts Thandiwe Newton (Exclusive)
- 4/23/2024
- by Joe Otterson
- Variety - TV News
Terry Carter, ‘Battlestar Galactica’ and ‘McCloud’ Actor, Dies at 95
- 4/23/2024
- by Lexi Carson
- Variety - Film News
‘Deadpool and Wolverine’ Trailer: Hugh Jackman and Ryan Reynolds Fight to the F—ing Death in Raunchy MCU Debut
- 4/22/2024
- by Diego Ramos Bechara
- Variety - Film News
Netflix to Present Sneak Peek of New Wallace & Gromit, Zack Snyder’s ‘Twilight of the Gods’ at Annecy
- 4/22/2024
- by Scott Roxborough
- The Hollywood Reporter - Movie News
‘Lord of the Rings’ Owner Embracer to Separate Into Three Standalone Publicly Listed Entities
- 4/22/2024
- by Naman Ramachandran and K.J. Yossman
- Variety - Film News
Meg Bennett, Soap Opera Actress and Writer, Dies at 75
- 4/21/2024
- by Mike Barnes
- The Hollywood Reporter - Movie News
Chuwi Is the Voice of a New Puerto Rican Generation
- 4/23/2024
- by Juan Arroyo
- Popsugar.com
Camila Mendes on Why We Need More Latine Representation in Rom-Coms
- 4/22/2024
- by Brenda Barrientos
- Popsugar.com
Saraciea Fennell: "The Black Girl Survives in This One" Is the Representation I Didn't See in Horror Books
- 4/22/2024
- by Saraciea Fennell
- Popsugar.com
Tell Me Más: Bodine Talks New Album "Quemo Lento" and Growing From Hardships
- 4/22/2024
- by Juan Arroyo
- Popsugar.com
Stephen Colbert Once Laughed So Hard at ‘Tropic Thunder’ His Wife Thought He Was Dying
- 4/24/2024
- by Alison Foreman
- Indiewire
The 10 Best Teen Rebellion Films: ‘Pump Up the Volume,’ ‘Heathers,’ and More
- 4/23/2024
- by Wilson Chapman
- Indiewire
Tarantino’s ‘The Movie Critic’ Could Have Included Olivia Wilde & David Krumholtz, But Probably Not Tom Cruise
- 4/23/2024
- by Rodrigo Perez
- The Playlist
2 Crew Members Hospitalized in Accident on Set of Eddie Murphy Film ‘The Pickup’ for Amazon MGM
- 4/23/2024
- by Brian Welk
- Indiewire
Jerry Seinfeld Calls ‘Mad Men’ Finale the ‘Greatest Final Moment of a Series I’ve Ever Seen’
- 4/23/2024
- by Samantha Bergeson and Tony Maglio
- Indiewire
‘Deadpool and Wolverine’ Trailer: Hugh Jackman and Ryan Reynolds Fight to the F—ing Death in Raunchy MCU Debut
- 4/22/2024
- by Diego Ramos Bechara
- Variety - Film News
New industry convention in Los Angeles aims to “fill the local gap” of departing AFM
- 4/24/2024
- ScreenDaily
Stephen Colbert Once Laughed So Hard at ‘Tropic Thunder’ His Wife Thought He Was Dying
- 4/24/2024
- by Alison Foreman
- Indiewire
The 10 Best Teen Rebellion Films: ‘Pump Up the Volume,’ ‘Heathers,’ and More
- 4/23/2024
- by Wilson Chapman
- Indiewire
Director Quentin Tarantino's Canceled Final Movie Could've Built A Meta Cinematic Universe
- 4/23/2024
- by Jeremy Smith
- Slash Film
‘Wednesday’ Season 2 Casts Thandiwe Newton (Exclusive)
- 4/23/2024
- by Joe Otterson
- Variety - TV News
Terry Carter, ‘Battlestar Galactica’ and ‘McCloud’ Actor, Dies at 95
- 4/23/2024
- by Lexi Carson
- Variety - Film News
Netflix to Present Sneak Peek of New Wallace & Gromit, Zack Snyder’s ‘Twilight of the Gods’ at Annecy
- 4/22/2024
- by Scott Roxborough
- The Hollywood Reporter - Movie News
Luke Kleintank to Exit ‘FBI: International’ After Three Seasons
- 4/24/2024
- by Michaela Zee
- Variety - TV News
FBI Recap: Is the Team About to Lose Maggie?
- 4/24/2024
- by Matt Webb Mitovich
- TVLine.com