BTS and Coldplay went fully, gloriously sci-fi in the music video for their collaboration, “My Universe.” In the new music video, released at midnight on September 30th, the two bands exist in a futuristic reality where music is forbidden. In spite of the ban, and with the help of a space DJ, the groups come together for a high-energy, galaxy-spanning performance of their new song.
The “My Universe” music video/short film is directed by Dave Meyers, an American filmmaker best known for his commercials and music videos, which include MVs for artists Drake, Ed Sheeran, Pink, Normani, Ariana Grande, and many, many more. High-concept, genre-driven music videos are par for the course in the visually immersive world of K-pop, but are less common in western music videos, which have more “grounded,” realistic aesthetics, even when they skew fantastical. A great example of the latter is Harry Styles’ “Adore You” video.
The “My Universe” music video/short film is directed by Dave Meyers, an American filmmaker best known for his commercials and music videos, which include MVs for artists Drake, Ed Sheeran, Pink, Normani, Ariana Grande, and many, many more. High-concept, genre-driven music videos are par for the course in the visually immersive world of K-pop, but are less common in western music videos, which have more “grounded,” realistic aesthetics, even when they skew fantastical. A great example of the latter is Harry Styles’ “Adore You” video.
- 9/30/2021
- by Kayti Burt
- Den of Geek
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