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Digital Disruption Shifts TV Sales Plans at Markets Like Mipcom

Digital Disruption Shifts TV Sales Plans at Markets Like Mipcom

With the majority of big global TV distributors opting out of a physical presence at Mipcom, the flashy stands have been replaced by snazzy digital platforms showcasing content rolling out starting this fall.

Among them are a series of virtual festivals by Banijay, which acquired Endemol Shine in summer 2020 and boasts a catalog of more than 88,000 hours of programming. Rather than join Mipcom organizer Reed Midem’s virtual Mipcom Online Plus event, the mega-indie is going its own way, as are so many other distributors.

The latest of its planned digital forays is a non-English language scripted festival designed to showcase the group’s eclectic mix of European dramas. These include six-part French show “Germinal,” a modern adaptation of Émile Zola’s classic 1985 coal-mining strike saga; Swedish boarding-school drama “A Class Apart”; and Italian coming-of-age series “My Ballerina,” a co-production with Italy’s Mediaset.

“We have a vast array of

See full article on Variety