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International Disruptors: Banijay Rights CEO Cathy Payne Talks Distribution Plans For Global Production Giant & Strength Of Superbrands Such As ‘Big Brother’ & ‘MasterChef’

International Disruptors: Banijay Rights CEO Cathy Payne Talks Distribution Plans For Global Production Giant & Strength Of Superbrands Such As ‘Big Brother’ & ‘MasterChef’

A few weeks before Banijay announced its $2.2 billion takeover of Endemol Shine last year, Endemol Shine International’s esteemed distribution chief Cathy Payne stepped down from her role. Her resignation was not directly related to the takeover, she says, but as the months rolled on with the mega-merger, Banijay founder Stéphane Courbit and its CEO Marco Bassetti (whom Payne had previously worked with at Endemol) knew they’d need a seasoned exec who could manage what is now a monster 110,000-hour catalogue of content and global brands including Big Brother and MasterChef.

With Payne’s near 30-year affiliation with Endemol and its subsidiaries, she was the most natural fit to manage the merged distribution engine and across the subsequent months they managed to woo her back into new globe-straddling super producer.

“I just wanted one big, new challenge,” says Payne of her decision to step back into the fold. “When Banijay contacted me,

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