“Dune” didn’t quite manage to spice up its China open after a middling $6 million first day in the country on Friday. The film grossed just $21.6 million in its debut three-day weekend, according to studio estimates.
The result is more or less in the ballpark of its $41 million weekend tally in North America, where it released day-and-date simultaneously on HBO Max. It is nevertheless a disappointing one considering the enormity of the world’s largest film market, which has delivered much more spectacular openings in recent weeks.
As a dense, cerebral sci-fi epic, however, “Dune” is a hard sell for viewers in China’s lower-tier cities, who have recently proven their spending power by coming out in droves for National Day propaganda movies earlier this month.
The film is currently projected to earn just $35.2 million in China according to estimates from the Maoyan database, which would mean it has already...
The result is more or less in the ballpark of its $41 million weekend tally in North America, where it released day-and-date simultaneously on HBO Max. It is nevertheless a disappointing one considering the enormity of the world’s largest film market, which has delivered much more spectacular openings in recent weeks.
As a dense, cerebral sci-fi epic, however, “Dune” is a hard sell for viewers in China’s lower-tier cities, who have recently proven their spending power by coming out in droves for National Day propaganda movies earlier this month.
The film is currently projected to earn just $35.2 million in China according to estimates from the Maoyan database, which would mean it has already...
- 10/24/2021
- by Rebecca Davis
- Variety Film + TV
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