Twelve of the U.K.’s biggest broadcasters will today pledge to use their content to educate audiences about the climate crisis at COP26, the ongoing United Nations climate change conference at Glasgow.
CEOs from BBC, Channel 4, ITV, Sky and Stv will gather on Wednesday to promote climate story-telling on screen.
The Climate Content Pledge, which has been signed by CEOs from twelve of the U.K.’s biggest media brands , aims to help audiences “understand what tackling climate change might mean for them, as well as inspire and inform sustainable choices.”
The CEOs also plan to highlight how the screen industry can help audiences understand how to tackle climate change, that content must reflect the crisis and emphasise cross-industry collaboration.
As well as BBC, Channel 4, ITV, Sky and Stv, the other signatories are Britbox International, Channel 5/ViacomicCBS U.K, RTÉ (Ireland), BBC Studios, Discovery U.K. & Eire,...
CEOs from BBC, Channel 4, ITV, Sky and Stv will gather on Wednesday to promote climate story-telling on screen.
The Climate Content Pledge, which has been signed by CEOs from twelve of the U.K.’s biggest media brands , aims to help audiences “understand what tackling climate change might mean for them, as well as inspire and inform sustainable choices.”
The CEOs also plan to highlight how the screen industry can help audiences understand how to tackle climate change, that content must reflect the crisis and emphasise cross-industry collaboration.
As well as BBC, Channel 4, ITV, Sky and Stv, the other signatories are Britbox International, Channel 5/ViacomicCBS U.K, RTÉ (Ireland), BBC Studios, Discovery U.K. & Eire,...
- 11/3/2021
- by K.J. Yossman
- Variety Film + TV
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