Before the in-ring action kicked off at Survivor Series at the Barclays Center on Sunday night, WWE hosted an upfront presentation for advertisers that laid out the company’s wide appeal with audiences.
“We have massive reach and broad distribution available in over 900 million homes, 180 countries, 28 languages, and — in a non-pandemic era — over 500 live events [per year],” said Stephanie McMahon, WWE’s chief brand officer. “That gives us the opportunity to engage with your brand globally, nationally, or locally.”
McMahon went on to tell those in attendance that WWE produces over 2300 hours of content per year, including the seven weekly hours of live programming among “Monday Night Raw,” “SmackDown Live,” and “Nxt.” She also praised the company’s social media efforts, with over one billion followers across all platforms.
“Nine out of the top 15 most followed female athletes in the world across all social platforms are WWE superstars,” she said. “We are...
“We have massive reach and broad distribution available in over 900 million homes, 180 countries, 28 languages, and — in a non-pandemic era — over 500 live events [per year],” said Stephanie McMahon, WWE’s chief brand officer. “That gives us the opportunity to engage with your brand globally, nationally, or locally.”
McMahon went on to tell those in attendance that WWE produces over 2300 hours of content per year, including the seven weekly hours of live programming among “Monday Night Raw,” “SmackDown Live,” and “Nxt.” She also praised the company’s social media efforts, with over one billion followers across all platforms.
“Nine out of the top 15 most followed female athletes in the world across all social platforms are WWE superstars,” she said. “We are...
- 11/22/2021
- by Joe Otterson
- Variety Film + TV
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